Head of Sales & Marketing, Private Wealth Management
Morgan Stanley, London
August 2007 - December 2010
Ausaf was responsible for managing and growing Investment Advisors across EMEA, and for client and product matters. The coverage area included seven offices in six countries and the client base was largely sophisticated ultra-high net worth individuals and family offices focusing on discretionary investment management, complex investment products and strategic solutions.
He was a member of the Morgan Stanley Smith Barney Management Committee and a Director of Morgan Stanley Private Wealth Management Limited. He also led a team which appraised a major international private banking acquisition in 2009 and was responsible for assessing private banking opportunities in Japan with MUFG, Morgan Stanley’s largest shareholder.
Head of EMEA Global Private Client
Merrill Lynch International Bank, London
November 2002 - March 2007
Ausaf managed 1,100 staff across 13 offices in 12 countries. The business was significantly restructured and refocused in 2001/2, which included the sale of Merrill's German private client business to UBS, and from 2003 the business entered a new growth phase. Ausaf was a Director of Merrill Lynch International Bank and Merrill Lynch Bank (Suisse), a Member of the EMEA Executive Management Committee and the Global Private Client Management Committee.
Head of Private Client Restructuring Project
Merrill Lynch Japan Securities, Tokyo
November 2001 - October 2002
Based in Tokyo Ausaf managed and led a multi-disciplinary team which restructured the firm’s private client business in Japan. The business was significantly loss-making and the radical reorganisation involved, inter alia, the closure of 25 branch offices, the creation of a new call centre to manage small accounts and later the formation of a unique private banking joint-venture with MUFG.
Chief Operating Officer, Asia-Pacific Region
Merrill Lynch Asia Pacific, Hong Kong
August 1998 - October 2001
Ausaf was responsible for the support functions and regional infrastructure of Merrill Lynch in Asia, covering the institutional, private client and investment management businesses. The region achieved US$1.2 billion of revenue in 2000 and employed 3,500 employees in twelve countries. Ausaf was a member of the Regional Executive Committee, chaired the Regional Debt and Equity Commitment Committees and was a Director of several Merrill Lynch companies and joint ventures in Asia.
Managing Director, Investment Banking
Merrill Lynch, London, Hong Kong & Singapore
December 1985 - July 1998
Ausaf was initially based in London, where he managed the execution of corporate finance transactions by Asian issuers. He was extensively involved in the establishment and management of various country funds, which allowed international investors to access the emerging equity markets of Asia. In 1990 he moved to Hong Kong and assumed investment banking coverage of India, where he originated and executed some of the pioneering transactions by leading Indian corporates to access the international capital markets for both equity and debt offerings. He was also involved with coverage of Pakistan and Indonesia. Ausaf was named Managing Director of Merrill Lynch in 1996.
February 1980 – September 1981
A long time ago Ausaf was known as Zaf. In the early 1980s, he joined some friends to form the world’s first Pakistani punk rock band, where he played bass guitar (badly). Alien Kulture were passionately committed to Rock Against Racism, played thirty odd gigs and recorded a single. They were the first of a kind and it took nearly a decade before another Asian band emerged with as much energy, conviction and foresight. Thirty years after the band split, they have been enjoying a resurgence of interest.